The Etro Home Interiors Living Lore collection combines heritage and modernity in a journey through different eras and styles.
Each piece reflects a precious savoir-faire that adapts to the new needs of living, a sophisticated and contemporary vision of furnishing, born from a bold mix of historical influences, the legacy of a brand made up of symbols and codes to be reinterpreted.
Like in a modern cabinet of curiosities, elements from different eras are intertwined in original and fascinating combinations. The result is a mix & match of colour palettes, patterns and geometries, renewing the link with the brand’s DNA, in which colours and fabrics maintain a central role.
Attention to detail is evident in every environment, thanks to the use of precious materials, craftsmanship and refined finishes that define the character of each piece. Among the stylistic references that celebrate the history of Etro Home Interiors, the bamboo motif stands out, revisited according to a rigorous aesthetic and enriched by an antiqued finish.
One example is the Frame line, the protagonist of the living area next to the iconic Woodstock sofa. The coffee tables, with their essential bamboo-inspired structure, frame and support the volumes with lightness and elegance.
The Reed armchair uses the same motif in a rationalist style: the antique brass structure harmoniously interacts with the soft cushions covered in Nimphea fabric – the historic velvet of the Maison characterised by a delicate floral motif.
The solidity of marble and wood defines the structured volumes of the tables, consoles and sideboards, enhanced by sophisticated workmanship and handcrafted details. In the dining room, the Pillar table stands out for its sculptural presence: inspired by the majesty of architectural columns, it combines cylindrical marble legs with a refined wooden top.
In contrast to these shapes, the upholstered pieces are characterised by an enveloping softness. In the living areas, sofas and armchairs with generous lines evoke the charm of the configurations of the past.
The Retrò sofa is emblematic: at the centre of a living room with bright colours, it reinterprets the stylistic features of 70s design in a contemporary key, combining relaxation and style.
Living Lore is the perfect balance point where past and future meet in a constant dialogue. With an approach that enhances the opulence of spaces and the importance of details, this line furnishes with a sense of belonging to a history that looks to the future with an innovative spirit. A legacy of beauty that never stops evolving.
ONIRO GROUP
ONIRO Group operates in the Italian luxury furniture and interior design sector. Characterised by a diversified creative offering, the company has several product lines, each of them an expression of a specific lifestyle concept.
Since 1985, when Jumbo Collection brand was founded to create fine classic-style furnishings, the Group has expanded over time by adding new collections.
A licence to produce the Roberto Cavalli Home Interiors line, characterised by a sensual and distinctive charm, was obtained in 2012. This was followed in 2014 by a licence for Gianfranco Ferré Home brand, which reflects the fashion house’s style with a perfect blend of contemporary elements, metropolitan charm and vintage references. The experimental JCP Universe brand was born in March 2016, generating a product line that straddles the fine lines between art and design. In September 2017, the licenses range was further enhanced by the ETRO Home Interiors line, where furnishings inspired by travel themes are brought to life through evocative fabrics and materials.
To expand its portfolio with a contemporary design brand, in 2024 ONIRO Group acquired Baleri Italia, whose iconic products are appreciated by design lovers since the eighties. In the same year the fine watchmaking and jewellery brand Jacob&Co., founded by Mr Jacob Arabo and renowned for its daring and unconventional spirit, signed a collaboration with ONIRO Group to design and produce its Haute Living Collection.