LAGO launches Project, a new business division specializing in contracts for the Made in Italy design brand.
A custom approach, extending beyond standard collections, enables LAGO to deliver functional solutions tailored to the global contract sector. In 2025, LAGO, a leader in Italian design and furniture, reinforces its contract sector growth with the launch of LAGO Project, a dedicated business division.
The new business division represents a strategic advancement in our contract sector initiatives, strengthening service capabilities and ensuring a tailored customization and planning process, with bespoke solutions designed to meet the unique needs of residential, hospitality, and shared space projects.
The 2025 forecast is clear: contract project turnover is projected to increase by over 50% compared to 2024, building upon the 45% growth seen in the previous year (2024 vs. 2023). Currently, the contract sector constitutes 10% of the company’s total value, demonstrating double-digit year-over-year growth and forecasting exponential expansion domestically and internationally. This solidifies LAGO’s position as a leading partner for major investors and market operators.
Gilberto Negrini, CEO of LAGO, declared, “The contract sector represents a logical progression of our business, wherein we combine our innovative capabilities with a heightened emphasis on customization, enabling us to address the distinct requirements of the international market. Through LAGO Project, we aim to solidify our global presence by delivering solutions that seamlessly integrate creative design, efficiency, and Made in Italy craftsmanship. This business division signifies an evolution toward an innovative design paradigm: moving beyond mere products to create truly bespoke experiences tailored for contemporary contract, and designed to competently and successfully execute complex projects of any scale, ensuring reliable, high-caliber solutions. Our strength lies not only in meticulously listening to our partners’ needs and transforming their visions into tangible, scalable projects, but also in the breadth of our catalog. Our collection comprehensively addresses all areas of residential design—from kitchens and upholstery to wardrobes and bathrooms—alongside our custom capabilities. This dedicated business division is structured as a highly specialized entity, capable of responding with flexibility and expertise to the most specific requirements, transforming every concept into a unique, sustainable design solution with enduring economic value.”
LAGO Project launches with a portfolio of prestigious international collaborations, notably the Rose Brooklyn project in the United States and a significant investment in Milan’s build-to-rent sector. In recent months, LAGO has designed the interiors of a prestigious hotel in Malta, furnished an entire apartment building near Manhattan, developed a new build-to-rent project in Milan, and contributed to the design of a luxury resort in Zanzibar.
Among its diverse collaborations, LAGO Project has also partnered with QC SPA Of Wonders, a renowned wellness and hospitality company, for their expansion projects. The QC Room Milano Porta Romana, featuring 86 rooms furnished by LAGO, will soon open, with LAGO also overseeing the design of the hotel’s common areas for this collaboration
LAGO Project marks not just the introduction of a new business division, but the inauguration of an integrated and dynamic planning vision. This vision seamlessly blends design, sustainability, and the ability to anticipate and interpret contemporary living trends. It represents a pivotal chapter that redefines the contract concept, extending the excellence of Made in Italy design to a global audience.
LAGO
Evolving from its artisan origins, LAGO has meticulously crafted a distinct identity, establishing itself as an innovative force within the Italian design landscape. Since 2006, under the design-centric leadership of Daniele Lago, the company has emerged as a prominent revelation in recent years. This transformation stems from an expanded vision of design as a discipline that generates meaning beyond mere products, capable of revolutionizing the entire supply chain, thereby positioning LAGO as a pioneering company that proposes novel living concepts and models.
Moving beyond product creation, LAGO designs ‘Alphabets,’ inviting end-users to participate in a bottom-up design process, enriched by their collective energy. LAGO’s aspiration is to leverage design as a catalyst for social transformation, creating environments that resonate deeply with their inhabitants.
This intent is concretely demonstrated through the LAGO DESIGN NETWORK, a network of spaces and individuals where LAGO design elevates experiences in diverse settings, including retail spaces, residences, offices, museums, restaurants, and hotels, fostering new relationships and business opportunities. All these locations are interconnected via the company’s robust digital platform, which engages over one million Facebook followers.